2026-02-27
Labubu: Japan's Most-Googled Collectible Doll
Collectible 'art toys' like Labubu are often sold in 'blind boxes,' where the specific design is a surprise until opened. This gacha-like element, combined with social media hype, can turn a niche hobby into a nationwide social phenomenon.
Nisen-nijūgo-nen, Rabubu wa Nihon de ichiban kensaku sareta omocha desu.
In 2025, the Labubu doll was the most searched-for toy in Japan.
Korekutiburu toi no Rabubu ga wadai ni nari, nisen-nijūgo-nen ni wa Nihon de no kensakusū ga Dizunī ya Banpaku masukotto to itta yūmei na kyarakutā sae mo uwamawarimashita.
The collectible toy 'Labubu' went viral, and in 2025, its search volume in Japan surpassed even famous characters like Disney and the Expo mascot.
Rabubu ningyō ga makiokoshita shakai genshō wa susamajiku, nisen-nijūgo-nen ni itatte wa, kison no kyodai kigyō de aru Dizunī ya kokuminteki chūmoku o atsumeta Banpaku masukotto no kage o usumeru hodo, Nihon no gangu kensaku rankingu de shui o kakutoku shita.
The social phenomenon sparked by the Labubu doll was so immense that by 2025, it had claimed the top spot in Japan's toy search rankings, overshadowing even established giants like Disney and the nationally-watched Expo mascot.